Atlassian Earworm Eraser

Have you ever had a song in your head that you just can’t shake? For me, it has always been “One Week” by the Barenaked Ladies. Even just hearing “iiiit’s beeeen…” will have it stuck in my head for days.

Well not anymore! For Atlassian’s “Impossible Alone” campaign, we partnered with the experts to tackle some of the world’s most common impossible tasks. For ours, we created a scientifically-engineered song that will finally unstick whatever song you can’t get rid of.

The brilliant creative team:

  • We partnered with one of the world’s leading experts, Dr. Kelly Jakubowski, on earworms and how to get rid of them

  • Worked with a partner who is an expert on getting songs STUCK in your head, and flipped that formula on it’s head.

  • To add to the fun, we found an incredible artist who brought the same kind of wackiness to the visuals as we had in the audio