HBO Dune: Prophecy
To launch HBO's Dune: Prophecy at NY Comic Con, we created an interactive play leveraging the Bene Gesserit's most powerful weapon: the Voice. In near-total darkness and surrounded by 100 Sisters, participants were forced to relinquish all control and follow Voice commands issuing high stakes challenges.
Those who were brave enough to complete the challenges were initiated into the Sisterhood in front of the Reverend Mother herself, and given a replica of her ring.
Incredible Droga5 creative team:
Production partner heroes:
Design/Direction: The Glue Society
Film/Coordination: Biscuit Filmworks
Audio Design: Volvox Labs
Fabrication: Misbehavior
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Actually hired professional dancers to capture the grace needed
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Audio was created with pinpoint directional speakers layered with ambient deep resonance to create a sense of unease and disorientation, all while still directing fans with the Voice
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There wasn’t an actual ticket “sale”, but to give each fan the time they deserved to experience this, we did limit the number of people able to participate.
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Fans and participants loved this, and we hit the top of almost every list
