Instacart Cart Couture
Award shows are long (typically 3+ hours) and have a strict NO OUTSIDE FOOD policy, leaving many attendees searching for food. But there’s one big loophole: if you wear it, anything goes. So we designed a custom dress to sneak celebrity favorite snacks onto the black carpet and into the show.
Love it or hate it, we’ve been featured in: W Mag, Insider, Vogue, Page Six, Harpers Bazaar, NYFW, The Cut, and more.
Shortlisted in Adage’s 2022 Best Brand Promotions
-
Prioritizing function while still making it weird and eye-catching to draw conversation
-
A full fashion photoshoot as well as red carpet content capture
-
…I genuinely don’t know how we pulled this off…
“BEST FASHION FROM THE RED CARPET”
-CNN
“A HOLOGRAPHIC VINYL DRESS THAT SECRETLY DELIVERED SNACKS”
-INSIDER
“VMAS DRESS WAS FILLED WITH SNACKS”
-INDEPENDENT
“THIS COUTURE DRESS WAS ACTUALLY AN AD FOR INSTACART”
-ADWEEK